Whipple

StudioTek facilitated the design and relaunch of Whipple Construction’s new web presence.  Since launch Whipple Construction has seen a three fold increase in traffic to the website.  Significant functional improvements were implemented including photo galleries, file repositories and project showcases.

Prescott & Pelletier Attorneys at Law

StudioTek designed the website for this law firm with the firm’s guidance regarding look and feel.

Gravestone Artwear

This client had very specific design expectations for their new website.  StudioTek delivered exactly what the client asked for, fully integrating the site with their eCommerce store.

Machaca Hill Lodge Belize

StudioTek designed, photographed and launched the new Machaca Hill Lodge website.  This site included multiple 360 degree virtual tours, photo and audio galleries.

StudioTek Design

* Keep it simple. Clients and users appreciate simplicity. It’s easier to find what they want and friendlier to navigate. We support the trend toward simpler, elegant designs, but simplicity should not mean boring or unoriginal. Clean lines, complementary colors and fonts and user-friendly layouts should be the foundation of a design, not an afterthought.

* Serve the intended audience. While it is important to give the paying client what they want, it is equally important to remember that in the case of public web sites, the design is ultimately used by the site’s audience, not the client
 
* Empower clients and build in flexibility for the future. Using Content Management Systems (CMS) like Expression Engine empowers clients to add, update, delete and manage their own content.  Additionally, the software offers great flexibility for adding features later on.  Your site should grow with your business.

* Follow web standards. In the early days of the web, designers often wrote messy code and used inventive tricks to get the various web browsers to display sites correctly. This worked fine until new browsers came along that interpreted that code differently, often breaking the design and requiring sites to be rewritten to support them. In response, the organization webstandards.org, pressured browser manufacturers and designers to start following a set of generally accepted standards.

Work from StudioTek follows current web standards, using the CSS box model. Sites designed to this standard are viewable across the widest range of present and future web browsers. In non-technical terms, this means that designs conform to modern standards, using a method that simplifies site layout, maintenance, and future growth. Web Standards can be considered a set of best practices for designing web sites.

Search Engine Optimization (SEO)

Search engine optimization is the process of improving the volume and quality of traffic to a web site from search engines in the “natural” results, or those that are not paid or sponsored. As an Internet marketing strategy, SEO considers how search engines work and what people search for. The keyword research process, conducted in tandem with each client, is the foundation for the success of the whole campaign.With this information in hand, the process of optimization primarily involves the editing of web site content and HTML coding to increase the site’s relevance to specific keywords and removal of any barriers that could hinder indexing activities of search engines. It also involves regularly increasing the number of external “inbound” links that point back to pages on your website.

Nowadays truly effective search engine optimization is all in the architecture of a website. Why? Because search engines are not human, so they have to rely on algorithms to detect such subjective things as relevance and quality. Search engines now analyze not just the content on the page but also the position of that page in the context of the website, and even the position of that website in the context of the industry it is a member of.

Effective search engine optimization starts with a body of high-quality content and arranges that content in an architectural structure that “encodes” the website’s relevance to important keywords in the ways search engine algorithms can understand. Effective SEO establishes a logical hierarchy of industry-specific, and product or service-specific keywords that clarifies the relationship of every page on the website to the key topics it covers.

Effective, modern search engine optimization takes a basic resource (high-quality content) and performs a kind of alchemical process on it that has the result of transforming the way it is perceived.

Attracting customers is a job for your marketing department—Search Engine Optimization is StudioTek’s. Search engine use by viewers has grown year after year. Undoubtedly, most of your site traffic probably comes through one of the three major search engines. A search engine friendly site is not an option your business can afford to ignore.

Search engine optimization (SEO) by StudioTek can help you compete through serving only the most relevant information people really need. We identify the weaknesses in your information architecture to make sure your website will be amongst the top organic search engine results.

StudioTek will also identify the strongest aspects of your existing product lines and service offerings to emphasize in your marketing campaigns to improve your site’s search engine ranking.

Realize Your SEO Goals

Increase traffic to your website
Improve your organic search engine results (SERPS)
Serve the information your viewers expect to find
Compete more effectively

StudioTek’s SEO Method

Harmonize content to titles, urls and meta data
Help you develop attractive, informative content
Sitemap to help inform spiders of your sites’ content
Organized and coherent information architecture
Traffic Analysis so you understand how customers find your site and what they looking and what they expect to find
Understand how your competitors attract the same viewers

StudioTek SEO Services won’t let your competitors get the advantage in your market. Call today!